Retirement these days is less about relaxing in a rocking chair and more about tackling a bucket list filled with bold adventures. But what if you didn't have to wait until your sunset years to start chasing audacious dreams? In his wake-up call of a book Be Obsessed or Be Average, Grant Cardone makes the case that ordinary is overrated. Life is meant to be extraordinary. According to Cardone, playing it safe by putting your ambitions on the back burner...
The Obsessed Know How To Tap Into Endless Energy
When exhaustion threatens to derail your ambitions, the typical advice is to pause, recharge, and seek "balance." But playing by the rules of work-life balance can sabotage your dreams of phenomenal success, says Cardone. Unexpected, right? Here's how he explains it.Instead of clocking out when your tank nears empty, the better option is to crank your obsession to 11. This will fill you with renewed passion and purpose. Suddenly you’ll be buzzing with vitality instead of feeling drained. But remember,...
Always Reach for New Heights
Can you imagine spending every day after retirement just golfing or watching TV? As depressing as that sounds, it's highly likely that you'll end up just like that. Wanna know how? Many people set a goal early on, achieve it, and then lose their drive and purpose, ending up right in front of that TV. Instead, don’t you want to jump out of bed, fueled by grand goals that your obsessions give you? We're not talking about small dreams, but...
Think Big and Deliver Bigger
When's the best time to start that business you've been dreaming about? Or going on that vacation? Or finally learn to play the guitar? The answer: NOW! Stop waiting for the perfect moment, because it doesn't exist! Successful people don't sit around overanalyzing if they're ready. Nope! They just think big and dive in headfirst. Figuring it out as they go. Take Apple for example. Do you think Steve Jobs waited until the iPhone was totally bug-free before launching it?...
Fear Fuels Success
Fear has a bad reputation. Think about it - haven't you ever let go of amazing chances just because you were afraid to fail or be rejected? Most of us have. But the truth is, it's one of the most powerful forces for success. We treat it like the enemy, something to avoid. When really, it's an ally, a tool we can use to achieve greatness. We can actually harness that energy and redirect it as fuel for breaking barriers....
Spend, Expand, And Grow!
Ready for some straight talk about growing your empire? Let’s get right to it, then: if you're not expanding rapidly, you're as good as dead. Harsh but true. Playing it safe by hanging onto profits and avoiding risks is not the way you play this game. You might as well wave a white flag to your competitors if that's your strategy! Look, nothing great is built by being stingy and conservative. You think the overlords got big by pinching pennies?...
Learn To Deal With Hate!
When your business starts taking off, you gotta brace for some haters. No matter what you do, you'll always have someone talking trash. Annoying, but that's just the way it is. But here's the thing: When you're obsessed with an idea, the haters almost act like fuel, intensifying your desire to prove them wrong. Sure, reading “I hope your stupid business fails!!” never feels great. But over time, seeing that stuff bounce off you is empowering. You’re not so easily...
Your Obsession Is Useless If You Don't Have The Right Team
Okay, newsflash - doing what needs to be done ain't always pretty or fun. Leading a team means making the hard calls sometimes. And being obsessive about progress may rub folks the wrong way. But playing nice doesn't pay the bills, you know? So, sometimes you'll just have to put on your tough-girl shoes. That means closely monitoring your people to catch problems quick. You have to be all up in your team's business - listening in on their sales...
Chapter 10
Details coming soon.
Summary
Throughout history, obsession sparked revolutions. Being obsessed beats being average. Always! So, lean into your fire even when others doubt. Transform challenges into fuel and harness your obsession to reach for whatever you want. That’s how paradigms shift course. That's how innovators like Steve Jobs and Elon Musk make their dent across history. Be obsessed or be average. Which path will you take?
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About the Author
Grant Cardone has been a sales training consultant for over 25 years working with a wide range of organizations including Google, Morgan Stanley, Toyota, GM, Nissan, Infiniti, Reinhardt, Carrier, and the U.S. Army. He is also a New York Times best-selling author, executive producer of the reality TV business show, Turnaround King, and the host of The Cardone Zone. In 2012, Cardone was named Number-One Sales Expert and Top 10 Business Coaches to follow on Twitter. He is a regular contributor to a wide variety of publications including The Huffington Post, Entrepreneur, and Business Insider. Also the author of Sell or Be Sold, The Closer's Survival Guide, If You're Not First You're Last, and The 10X Rule, he lives in Miami Beach, FL.
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