80/20 Internet Lead Generation

Summary of 7 key concepts

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Introduction

To all the business owners out there, tell us something: Ever feel like you're shouting into the void of the internet, hoping someone – anyone – will notice your business? Ever get the sinking feeling your business is drowning in the digital noise? You're not the only one. And your issue is this: you are probably working too hard for too little return. Lucky day for you, because we have just the lessons that’ll help you flip that script. All...

Understand The 80/20 Rule

Without any dilly-dallying, let’s get straight into the world of the 80/20 rule, also known as the Pareto Principle. First thing, this is not Dennison’s concept. He’s just gonna show you how to make it your new best friend in the wild world of internet lead generation.So, 80% of your results come from 20% of your efforts. Remember this. Now, in the realm of lead generation, that means only a small chunk, say 20%, of your marketing efforts is bringing...

Targeted Audience Identification

When George Orwell said, “All animals are equal, but some are more equal than others” he definitely didn’t expect that YEARS later someone would apply it to marketing, but here we are! The thing in 80/20 rule and identifying your ideal audience: Not all leads are created equal, some leads are more equal than others!See, some customers are worth their weight in gold, while others... To figure out who's who, you need targeted audience identification. Again, dive into your sales...

Leveraging Online Marketing Channels

Alright, online marketing channels! What’s that all about? In simplest words: platforms you can use to reach your target audiences online. Anything online where you try to catch your audience’s and win their heart. Clear? Then, let's talk about how to make these channels work for you, shall we?First up: Website SEO. No need to freak out, it’s nothing fatal! It stands for Search Engine Optimization, and it's all about making your website pop up when people Google stuff. And...

More on Marketing Channels

SEO done? Now, let's chat about social media marketing. It's a moneymaker for businesses if you know how to use it right. Your job is to be where your audience hangs out. Are they Twitter addicts? Instagram fashionistas? LinkedIn professionals? Find out and set up shop there. And don't just broadcast - engage! Respond to comments on your posts. Share industry news and ask for your followers' opinions. In fact, consider a regular posting schedule, like daily updates on LinkedIn...

Using Analytics For Lead Conversion

Remember when we were selling soap some minutes back? Say, you've been engaging with potential customers who showed interest in your  peppermint soap. But how do you know which method is working better to turn these leads into loyal buyers? Yet again, data! We cannot emphasize enough how important data insights are for lead conversion. This Data-driven decision making is all about using cold, hard facts to guide your marketing moves. You're working with real, actionable information and drawing conclusions...

Summary

Old-school marketing just doesn't cut it anymore! Back in the day, businesses had it simple - slap an ad in the newspaper, get some radio time, or put up a billboard. Done! But here's the thing: those methods were like using a fishing net to catch one specific type of fish. Sure, lots of people saw your ad, but how many actually cared? Today's marketing is more like using the perfect bait for exactly the fish you want. Why? Because...

Key concepts in 80/20 Internet Lead Generation

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About the Author

Scott A. Dennison helps roofing contractors and other entrepreneurial business leaders - including attorneys, cosmetic dentists, chiropractors and plastic surgeons - achieve marketplace domination through effective Internet marketing lead generation. He's been working online since 1998 when he launched his first technology company. He's since helped dozens of companies achieve their online goals, which makes it possible for them to achieve their personal life passions. In 2012, he authored his first web-based course, NO Vacancy, that taught Hotel owners how to effectively use Google Places to sell more hotel room nights. In 2013, he created Marketing Plan Profits, to serve the many businesses that lack a marketing plan, to serve as a foundation for their campaigns. Scott's also written hundreds of blog posts and eBooks and presented at marketing conferences all over the US.

More on: www.amazon.com/Internet-Lead-Generation-Profitable-Marketplace/dp/151181540X